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Rural Entrepreneurship
Rural Entrepreneurship in Practice
Turn what your region grows into a business that keeps growing.
4 hours23 lessonsLevel: All levels
About this course
For anyone who wants to go beyond growing: processing, branding, co-operatives and direct sales. Learn to add value to what your land already produces and reach customers who pay better.
What you'll learn
- Spot value-adding opportunities
- Build a brand and packaging for farm products
- Start or join a co-operative
- Sell direct to consumers and online
What's included
- 23 video lessons
- Licensing and registration guide
- Brand plan template
- Online selling checklist
- Lifetime access + updates
Curriculum
1. Opportunity3 lessons
- Reading your local market
- Choosing the right product
- Testing before you invest
2. Adding value3 lessons
- Simple processing
- Hygiene and quality
- Packaging and labelling
3. Brand and sales3 lessons
- Building your brand
- Selling on WhatsApp and social media
- Delivery and logistics
4. Growing3 lessons
- Associations and co-operatives
- Hiring and delegating
- Reinvesting wisely